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Home Brand Guidelines (Logos & Brand)

Logos & Brand

Marketing your club is crucial for growing membership. In doing so, it’s important to remain consistent with Lions Clubs International branded materials to maintain the brand equity we’ve built over the last century. This page features all the tools you need to publicize your club’s events, updates, recruitment and more while staying true to the Lions International brand. 

Our brand guidelines

Lions clubs are completely autonomous. However, one of the reasons that members choose to join a club is because they identify with what our association stands for as a whole. Correctly using the graphic elements, verbal tone and personality developed by Lions Clubs International will ensure that all clubs are communicating clearly and effectively with a unified voice.

Brand assets and logos

Find the right tools you need to successfully market your club — from photos and videos for digital communications to Lions emblems, service icons, Leo logos and more.

Brand advance kit


Resources, templates, everything you need to jumpstart your club marketing. From service event promotions to new member engagement, use these tools to elevate your club marketing efforts.

Small Print (US)   Small Print (Metric)   Signage   Presentations

Take a minute to browse more resources to find your inspiration and enjoy better marketing outcomes.

Social media kits

Our social media kits are designed to help you raise awareness about Lions and our global programs. Download ready-to-post brand graphics for your social accounts, or customize our templates for your club's specific needs.

Additional resources


Share your story

Has Lions Clubs International helped you personally or helped your club serve more people in your community? Share your story with us! 

Public relations grants

Applying for a public relations grant can further help your club raise awareness about Lions and Lions programs in your community.     

Social media resources

Just getting started on social media? Visit our Social Media page for resources, how-to videos, blog posts, and a global community of Lions and Leos who are ready to help.

Marketing communications

Learn more about how to promote your club and get the tools you need to do it. Whether you’re a Marketing Communications Chairperson or just a Lion who wants to get the word out about your club, Lions Clubs International has resources for you.